Massage Envy·Cool Springs
Unit Profitability Cockpit / CS0373
SCORECARD DATAMART 25.7
RUN RANGE —
LOGIC UPDATED 7/21/2025
SCORECARD DATAMART 25.7 · MTD
SalesMTD · VS PRIOR MONTH SAME DAY
Prospects
Close
Rate
Memberships
Sold
Termi-
nations
Net New
Members
Service HoursHRS · MTD · VS PRIOR MONTH SAME DAY
Total
Body Care Total
all body care services
Facial
Skin Care · incl. peels, microderm
Member Base
Active
Members
Frozen
Suspended
Freeze
Plus
Hit this month's milestone · stay on the realistic path.
Monthly targets rebuild from the Realistic year-end · Aspirational keeps the long-term aim.
The Realistic year-end is the working target — recalibrated quarterly against trailing performance. Aspirational stays visible as the long-term aim. Hit each month's step and the rest follows.
Realistic path anchored to real warehouse baselines Net EFT on track to hit April target
A

Monthly Milestones

STEPPING STONES TO YEAR-END · HIT THIS MONTH'S NUMBER
Monthly milestones rebuild from Realistic year-end. Aspirational stays visible as long-term aim.
Last recalibrated: — · Next review: —
B

Monthly Operational Goals

DAILY LEVERS · WHAT TO PUSH TODAY
C

Goals Tracking · Rolling 12 Months

MONTHLY ACTUALS VS TARGET · CURRENT MONTH OUTLINED
Hit Close (≥80%) Miss No target yet
A

Massage Location Summary

AS OF —
A.1Headcount & Hours
last completed month
Massage Therapists
— on payroll · — on leave
Schedule Utilization
sold ÷ sellable
Body Care Hours
all body care services
Hours Not Booked
available but unsold
A.2Coaching Opportunities
auto-generated · from per-therapist performance
B

Team Composition

TENURE · PRODUCTIVITY · INDIVIDUAL PERFORMANCE — LAST COMPLETED MONTH
B.1Productivity by Tenure
scatter = active MTs · dashed line = expected ramp curve
B.2Per-Therapist Performance
— rows · sorted by service count
Therapist Tenure Status Util % Svc Cnt Attach % Rebook %
Top quartile Middle 50% Bottom quartile No data
A

Facials Location Summary

AS OF —
A.1Location KPIs
current MTD · skin care service mix & capacity
Facial Hours Delivered
Skin Attach Rate
Premium Service Mix
Schedule Utilization
Estheticians on payroll
Cross-trained estheticians
Service-active total
On leave
A.2Operational Summary
growth and ramp story · coaching focus
A.5

Advanced Skin Care Portfolio

FIVE-CATEGORY BREAKDOWN · 24-MONTH HISTORY · LAST COMPLETED MONTH
A.5.1Premium Treatments by Category
arrows = half-window direction (recent 6mo vs early 6mo) · NEW = launched in trailing 12mo and still ramping
Chem Peel
Microderm
Dermaplaning
Oxygenating
Nourishing Light
B

Per-Esthetician Performance

INDIVIDUAL PERFORMANCE — LAST COMPLETED MONTH
B.1Esthetician Roster
— rows · sorted by service count
Esthetician Tenure Svcs Adv Svcs Util % Attach % Rebook % Avg Basket
Top quartile Middle 50% Bottom quartile No data
C

12-Month Facial Hours Trend

LOCATION-LEVEL DEMAND SIGNAL · APR 2025 – MAR 2026
C.1Total Facial Hours by Month
skin_care_service_hours · current month annotated as pace projection
A

Member Base · 12-Month History

ACTIVE MEMBER COUNT · NET GAIN/LOSS · AT-RISK STATES
03·AActive Member Count
month-end · goal line at 2,500
Current
Goal
2,500
Δ
03·BActive Member Movement / Month
Month-over-month change in Active+Freeze Plus roster · captures status flips
Latest
Prior
Target
+15
Differs from “Net Member Gain” (Tab 01) which tracks sales minus terminations per MEF. This view captures roster drift including freeze/suspend status flips — the gap between the two indicates status-flip activity. Current month is MTD pace-scaled (projected to full month).
03·CAt-Risk States
Freeze Plus · Frozen · Suspended
Freeze+
Frozen
Susp.
B

Payment Issues · EFT Health

CURRENT MONTH AGGREGATE · LOADING...
04·BCurrent Month Summary
Members w/ Suspended EFT
Members Waived
Revenue at Risk
Revenue Waived
Distinct from 03·C “Susp.” (current roster status). This section counts members with suspended or waived EFT events during the month. Only a small fraction typically overlap between the two populations — one is a snapshot of who’s currently in trouble, the other tracks this month’s billing activity.
04·CPayment Issues Trend
Suspended + Waived members by month
Individual member detail intentionally omitted from remote cockpit. For per-member outreach, pull Member Management from Meevo directly. Months before April 2026 show suspension counts only (waive data not available pre-DB040).
A

FDA Sales Closing Leaderboard

FRONT DESK ASSOCIATES · RANKED BY MEMBERSHIPS SOLD
05·APer-FDA Close Rate
# Front Desk Associate Tenure Memberships Sold Close Rate Service Guests Front Desk Hrs
Close rate = consolidated memberships ÷ qualified service guests (MEF EP Summary). Front-desk hours from MES01 weekly schedule.
B

Close Rate · 12-Month History

MEMBERSHIPS ÷ SERVICE GUESTS · MONTHLY
MTD
Prior Month
12mo Avg
03·AMonthly Close Rate
12 mo · current month highlighted
A

Monthly Revenue Hierarchy · April 2026 MTD

MTD · AS OF —
Home Member EFT Dues Collected
$—
Auto-Billed
Staff Re-Run
Card-on-File Health
Waived MTD
Source: MR100 line items · current month-to-date
Package + Membership Sales (MEF)
$—
% of Total Revenue
Δ vs Home EFT
Drivers
— × EFT Dues
Growth Lever
Net New: —
Source: MEF Performance Detail Datamart · matches DFO / Field Visit Tool
Service Sales
$—
— of total
Product Sales
$—
MSS — · PCA —
Gift Card Sales
$—
— cards · — avg
B

Member Dues Trajectory · 12 Months

REVENUE TIED TO ACTIVE MEMBER BASE
05·APkg+Mem Monthly Trend
trailing 12 months · matches MEF Scorecard Pkg+Mem aggregate
12mo Avg
$—
Prior Final
$—
MTD
$—
Projected
$—
C

Product & Gift Card Revenue · 12 Months

SECONDARY REVENUE LINES
05·BMonthly Product & Gift Card Revenue
stacked · two secondary revenue lines
D

Net Collectible · Usage Reconciliation

LIABILITY REDEMPTION · TOTAL SALES LESS USAGE
05·CGross Card Sales → Net Collectible
member & GC usage subtracted from gross card settlement
LineAmount% Total SalesNotes
Package + Membership Sales $— MEF Pkg+Mem · matches DFO
Service Sales $— Service line items
Gift Card Sales $— Liability created
Product Sales $— MSS + PCA + Other
Total Sales $— 100.0% Gross sales
Membership & GC Usage $— Liability redemption
Total Sales less Usage $— Net collectible
E

Daily Revenue · MTD Progress

CUMULATIVE TOTAL REVENUE BY DAY · CURRENT MONTH
06·EMTD Revenue Accumulation
source: MEF Performance Detail · as of —
A

Daily Flow

DAILY CO000 SIGNAL · OPERATIONAL VIEW
07·AToday's Net
inbound minus outbound
07·BInbound
services performed at CS for visiting members
07·COutbound
CS members using services at other locations
07·DMonth-to-Date Daily Net
MTD NET
Same-Day Prior Month
Swing
07·ECounterparty Flow · Last 60 Days
D

Member-Level Outreach Lists

RAW NAMES FOR MEEVO LOOKUP · USE MEMBER MANAGEMENT FOR CONTACT INFO
07·ITrending toward away clinics · last 90 days
members with rising outbound visits in last 90d vs prior 90d
07·JTop 20 by 12-month outbound visits
most-frequent CS members at away locations
E

FSR Cross-Source Reconciliation

SHIP 2 · PENDING FSR INGEST INFRASTRUCTURE
07·KReconciliation Checks
07·PReconciliation Check
DAILY CO000 vs MEF SETTLEMENT
A

Membership Services · In & Out

TRANSFER RECONCILIATION · MONEY MOVING ACROSS LOCATIONS
07·ANet Position
inbound minus outbound · latest reconciled period
07·BInbound
services performed at CS for visiting members
07·COutbound
CS members using services at other locations
B

Monthly Net Position · 12 Months

RED = OWING · GREEN = RECEIVING
07·DNet Transfer Position by Month
C

Inbound vs Outbound Volume · 12 Months

GROSS FLOWS IN BOTH DIRECTIONS
07·EInbound vs Outbound Dollars
side-by-side bars · gross volumes by month
07·F12-Month Summary
cumulative gross flows
Total Inbound · 12mo
Total Outbound · 12mo
Net Position · 12mo
A

Labor Cost % · Last updated: —

CS0373 May 2026 Reference
Total Labor Cost %
37.5%
Commission × 1.135 ÷ Net Revenue · May 2026
$59,600 commission × 1.135 = $67,646 fully-loaded ÷ $180,568 net revenue
Labor Cost Breakdown
May 2026 baseline · MT/Esty split estimated
MT Labor Cost %
32.7%
from DE044 transactions
Esty Labor Cost %
4.8%
from DE044 transactions
Burden Rate
13.5%
10.5% payroll tax + 3.0% WC
Total Commission
$59,600
— · all providers
Total Revenue
$180,568
net revenue · MR100 May
Active Employees
36
whole month
Productive Ratio
54.2%
service ÷ paid hours
Total Paid Hours
3,997
incl. OT, PTO
B

Unit Economics by Service Category · Last updated: —

Contribution margin per service · member EFT pricing basis
B.1Contribution per Service
revenue − fully-loaded labor (commission × 1.135)
B.2Unit Economics Table
Period: — (live) · member EFT revenue basis
Service Price Commission Labor cost COGS Net revenue Margin %
Commission = live avg therapist commission per service (pre-burden). Labor cost = commission × 1.135 burden rate. COGS: massage not yet modeled (n/m); facial uses category estimate ($7.82). Net revenue = Price − Labor cost − COGS. Margin % = Net revenue ÷ Price. Price = member EFT pricing. Live DE044 aggregation for the period shown. † Low volume (<5 services this period) — using calibrated reference.
C

Service Mix Detail · Last updated: —

Base services · Enhancements · Non-service events
C.1Base Services
Top service codes · Period: — (live)
Code Service Price Commission Labor cost COGS Net revenue Margin %
Commission = avg therapist commission per service (live, pre-burden). Labor cost = commission × 1.135 burden. COGS: n/m = not modeled (massage COGS pending); facial uses category-level estimate ($7.82). Net revenue = Price − Labor cost − COGS. Margin % = Net revenue ÷ Price. † Low volume (<5 services this period) — using calibrated reference; live computation requires more data.
C.2Enhancements
$2.00 flat commission · supplies bundled into base service cost
Enhancement Commission Rate
$2.00
flat · all enhancement codes
Enhancement COGS
$0.00
bundled into base service
Attaches / Count
Session 2 from MR100
Enhancement Commission $
$2 × attach count
Session 2 will refresh from MR100. UPMS30 = $12–15 (avg $13.50). CUPCUS = $10.00. All other enhancements = $2.00 flat.
C.3Non-Service Events · May 2026
Cancellation & no-show fees · client charged, provider paid (policy)
MSCAN30 Events
1
$37.50 collected
MSCAN60 Events
2
$137.50 collected
MSCAN90 Events
0
Total Cancel Revenue
$175.00
3 events · May 2026
Provider pay-side: Pending Session 2 DE044 ingestion. Policy: if client is charged, provider is paid. Revenue sourced from employee_service_detail WHERE clinic_id='0373' AND period_month='202605' AND sku IN ('MSCAN30','MSCAN60','MSCAN90'). No DE044 data in warehouse yet.
D

Front Desk + Sales Associate Labor · Last updated: —

CS 0373 · hourly pay only
Weekly Hours
avg hrs/week · FDA + SA
Weekly Cost
hourly pay only
Avg $/Hour
weighted avg
Active Staff
FDA + SA
Name Total Hours Total Pay $/Hour
FDA/SA hours data sourced from MES01 weekly schedule. Pay data sourced from DE040 employee payroll. Several FDAs/SAs show $0 in pay because their hourly rate is configured in Paylocity only, not in Meevo. Complete labor cost view pending Paylocity ingestion (Session 4).

FDA/SA membership bonuses ($10 per membership sold) are calculated manually from MR245 and entered directly into Paylocity — not captured in this labor view.
E

Provider Commission Rates · May 2026 Reference

Inferred from 2,977 transactions · anomaly rows highlighted
Provider Rate Reference
May 2026 · CS0373 · search by name
Name Role Tier Tenure MSRELX60 MSRLEF60 MSRELX90 MSRLEF90 FAC60 FACDEFY60 OXYGENTR DERMA60
⚠ Anomaly rows highlighted in amber — Mittig and Blackwood have non-standard rate patterns requiring investigation. Rates inferred from May 2026 transaction data (2,977 transactions).
F

Enhancement Attach · May 2026 Reference

All enhancement codes · $2.00 flat commission
Enhancement Attach Summary
Session 2 will populate from MR100 · counts shown as pending
Total Attaches
May 2026 · Session 2
Attach Rate
attaches ÷ services
Total Commission
$2 × attach count
Implied Margin %
COGS = $0 (bundled)
Enhancement codes tracked: UPMS30, UPFAC30, UPSTR30, UPRTR30, ARRLX, ARUNW, ARSTH, ARDTX, ARNVG, ARRCHG, CUPCUS, EXF*, AAEYE, EMT, LEDLIGHT, LEDLHT-ACR, HighFreq, CLGLOBE, PS*, *NL variants. UPMS30 = $12–15 avg ($13.50); CUPCUS = $10.00; all other = $2.00 flat. Session 2 (DE044 ingestion) will populate counts and calculated totals.